Description

Originally recorded January 27, 2022. Planning ahead is the best line of defense against false rumors and misinformation about the causes your district is working on, but that’s not always possible. In this webinar, learn a variety of methods to get the word out! Whether you have an impending ballot measure, or need to set the record straight on a contentious subject, you will leave this webinar with the necessary tools to ensure your voice is the authority and the one your community trusts - both on the web and social media. Learning objectives include: 1. Strategies for Search Engine Optimization (SEO) so your website ranks higher in search engines than misinformation 2. Comprehensive worksheet to guide you through the SEO process 3. An "influence" score that you can monitor and increase over time